Posted: September 12th, 2022

Case Analysis #1 – Wellington Brewery: Growth Decision in a Crowded Beer Market

Case Analysis #1 – Wellington Brewery: Growth Decision
in a Crowded Beer Market
Due Sep 25 by 11:59pm Points 100 Submitting a file upload
File Types doc, docx, and pdf Attempts 0 Allowed Attempts 1
Case Analysis #1
Start Assignment
1. What is the key problem or challenge?
2. Build a SWOT framework for Wellington Brewery based on your analysis of the environment.
3. Use Porter’s Five Forces analysis to evaluate Wellington Brewery’s market and financial position in the craft beer industry.
What general strategy has Wellington Brewery followed?
4. How should Wellington Brewery proceed based on the strategic options you have identified arising from your SWOT and
Five Forces analyses? Please be specific.

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