Part 1: Digital marketing practices include both inbound and outbound tools. For this discussion assignment, please contrast the difference between inbound and outbound marketing, and provide a minimum of two examples of each practice. Part 2: Now let’s take it a step further and discuss the effectiveness of inbound marketing strategies when targeting a specific demographic; Baby Boomers. Baby Boomers and seniors are known to be the most powerful consumer group in the country. Is inbound marketing an effective way to reach these groups?