Posted: July 22nd, 2022

Marketplace Live Simulation Report Part B

  1. Now that your team has completed the Marketplace Live Simulation, it is time to bring it all together and prepare a Final Report (Report to Corporate Headquarters).

Please follow the outline below and use the outlined components as headings in your paper. Please pay particular attention to Part E.

  1. Review of financial and market performance during the second year
    B. Review of marketing plan for the second year
    C. Assessment of marketing strategy and performance during the second year
    1. Comparison of actions taken against the marketing plan
    2. Discussion of departures from the marketing plan, justification, and outcome
    3. Review of significant events that affected the company and/or market
    D. Assessment of the current situation and the market (What are your firm’s strengths and weaknesses?)
    E. How has the Marketplace simulation been helpful in developing your marketing skills and knowledge?

Please submit your Final Report (Report to Corporate Headquarters) here in a Word, double-spaced document

There is not a specific page requirement, though better papers in the past have been 10-15 pages long. You may include graphs or charts from the simulation.

  1. By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution’s policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.


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