Posted: July 20th, 2022

Strategic Investment Appraisal


The assessment is an individual project appraisal report. The project is a business takeover or merger to be investigated in detail. The report should be 3,000 words plus appendices containing slides, spreadsheet analysis and learning logs.
Assignment scenario:
The case study is a takeover bid by Caesars of William Hill for £2.9 billion – You may make use of newspaper sources (Caesars agrees £2.9bn William Hill takeover – but will sell off UK betting shops | Business News | Sky News), company websites, bid document and stock market data, but the annual reports for 2019 & 2020 should be the main source of financial data (

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